Busta Rhymes has enlisted BIA for his brand new single, which is called “BEACH BALL”.
UPDATE: The video is out now!
With a soundscape helmed by lauded producer Hitmaka, a thick bassline thumps in the background as BIA sets the scene with an attitude-laden verse. Busta leans into the pocket with charisma and confidence, countering with hyper quotable bars punctuated by his signature punchlines. Their call-and-response culminates on a raunchy, raw, and raucous refrain. “BEACH BALL” bridges eras and styles as a downright dynamic summer anthem. The accompanying visual finds BIA and Busta on the beach as life literally passes by behind them—in addition to cameos from friends such as DJ Khaled, Rick Ross, CJ, El Alfa, and more! It perfectly captures the energy of the song.
Most importantly, it heralds the arrival of his tenth full-length LP and The Conglomerate ENT. /Epic Records debut album due out this year. The album follows up 2020’s Extinction Level Event 2: The Wrath Of God, which crashed the Billboard 200 at #7.
Listen and watch below: