In this new entry in our ‘Diamonds In The Rough’ category, we would like to introduce you to artists Analog Brother$ and their brand new album titled PPH Confidential.
Hip hop visionary Rex Roland has officially released PPH Confidential, the highly anticipated third installment in the reborn Analog Brother$ saga. Following the cult acclaim of Psychedelic Pimp Giant Robot (2023) and Players of the Universe (2024), this new project dives deeper into the cosmic-funk, streetwise surrealism that defines the Analog Brother$ universe. As the sole architect of the modern Analog sound, Rex Roland is not just continuing a legacy — he’s reshaping it.
Once a collaborative project with legends like Ice T, Kool Keith, Mark Live, and Black Silver, Analog Brother$ first exploded into the scene with 2000’s Pimp to Eat, securing a deal with E-music just four months after its debut. Now, two decades later, Rex Roland has taken the reins, crafting a unique yearly rollout that fuses hard-hitting lyricism, avant-garde beats, and a deep commitment to underground innovation. PPH Confidential doesn’t just live up to the Analog mythos — it redefines it.
A Sonic Noir from a Streetwise Visionary
PPH Confidential is as gritty as it is futuristic. With razor-sharp production, magnetic basslines, and an atmosphere that feels like Blade Runner if it were set in Compton, the album is a genre-bending manifesto. It features a handful of surprise guests, but make no mistake: this is Rex Roland’s show. Every beat, hook, and lyric channels his decades of experience, combining old-school rawness with a futuristic edge that keeps heads nodding and minds bending.
Tracks like “Venice Vice,” “Confessions of a Space Pimp,” and “AI Hustle Protocol” reflect Roland’s Hollywood-laced past, while still pushing the sonic envelope. It’s music for street philosophers, intergalactic players, and anyone who ever imagined hip hop as sci-fi cinema.
The Man Behind the Machine
Before Rex Roland was a producer, he was a pioneer. As a teen, he was locking and popping on Soul Train and Solid Gold Hits, and became the first breakdancer with a solo act on Venice Beach, featured in People magazine’s 1985 article “Stars of the Streets.” Earning $600 a day from his Venice shows, Roland used his “Dr Rhythm” drum machine to create music that would launch a lifelong journey into sound.
Since then, his résumé has only grown more legendary: singing the hook on Ice T’s “I’m Your Pusher Man,” producing on the Bodycount album, creating visual and sonic content for the original Analog Brother$ era, and even composing for Tyra Banks’ America’s Next Top Model. He worked behind the scenes on Purple Rain with Prince, and counted Rick James and Ike Turner as creative partners and confidants. As “Pimp Rex,” a moniker gifted by Ice T, he embodies a life lived on the edge — both glamorously Hollywood and unapologetically underground.
A New Chapter, Same Hustle
With PPH Confidential, Rex Roland continues to honor the Analog Brother$ vision — bold, unfiltered, and full of flavor. Each album release is a chapter in a sci-fi-pimp odyssey where the lines between future and past, street and galaxy, man and myth blur beautifully. For fans of concept-heavy, sonically daring hip hop, this is not just an album — it’s an experience.
Analog Brother$ are back — and with Rex Roland at the helm, they’re not going anywhere.
PPH Confidential is available now on all major streaming platforms. Follow Rex Roland on social media for exclusive behind-the-scenes content and updates on future releases. One thing’s for sure — the Analog future is loud, proud, and unapologetically pimped out.
Listen to the full project below: