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DIAMOND IN THE ROUGH: ASH – “Infatuated”

ASH InfatuatedIn this new entry in our ‘Diamonds In The Rough’ category, we would like to introduce you to upcoming artist ASH and her brand new single titled “Infatuated”.

Get ready to be mesmerized by the fresh and innovative sounds of ASH, the Beijing-raised, NYC-based artist making waves in the contemporary music scene. With the release of her debut single “Infatuated,” ASH introduces us to her unique blend of alternative R&B, infused with elements of rock, indie, and neo-soul. This track, the first from her upcoming EP Holding Water, showcases ASH’s exceptional talent and sets the stage for her promising artistic journey.

“Infatuated” is an exquisite testament to ASH’s creative intuition and her ability to evoke powerful emotions through her music. The song’s foundation is a simple yet profoundly impactful repeating bass line that immediately establishes a mood of despondence. ASH’s ethereal vocals, resonant with emotional depth, seamlessly weave through the track, creating a dynamic interplay between sound and meaning. This single is a beautifully illuminating first offering from ASH, providing listeners with a glimpse into the immersive sonic universe she has crafted.

Reflecting on the creation of “Infatuated,” ASH shares,

“‘Infatuated’ was the first real track I ever made while I was teaching myself how to produce, so I was really learning what my creative process was for the first time. I now know that every song’s process can be quite different for me, but the most constant thing has been that I need to sonically establish a mood first. For this song, it all began with that repeating bass line. It’s so simple but it immediately evoked such a powerful sinking, heavy feeling. From there it was just about leaning into that emotion in my writing and production until it formed its own world.”

ASH’s journey is as compelling as her music. Growing up in an international community in Beijing, she was immersed in a diverse cultural environment that greatly influenced her artistry. Starting with classical piano at the age of four, ASH’s passion for music expanded as she taught herself guitar, bass, and drums during her teenage years. Her academic path led her to the Ivy League, where she balanced her studies at Penn with her love for performance, starring in sold-out live shows each semester. A scholarship from The New School (NYC) allowed her to further hone her craft, culminating in the creation of her debut project.

With Holding Water, ASH presents a meticulously crafted introduction to her artistry. Every aspect of the EP, from the music to the visual art design, styling, and choreography, reflects her comprehensive artistic vision. Speaking about the project, ASH notes,

“As this will be my debut project, I really wanted it to be a well-packaged introduction to every aspect of my artistry. I hope to give a taste of different avenues of my style and skill set, while also presenting a project that is very self-sustaining and cohesive. From the writing and production of the music itself to the accompanying visual art design, styling, and choreography, you can certainly expect to feel my artistic aesthetic sonically, visually, and emotionally.”

ASH’s debut single “Infatuated” is now available, marking the beginning of a highly anticipated career. Dive into the intricate and emotive world of ASH and experience the magic of her music as she takes the global stage by storm.

Listen below:

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