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DIAMOND IN THE ROUGH: Jigo Viriña – “So Cold”

In this new entry in our ‘Diamonds In The Rough’ category, we want to introduce you to upcoming artist Jigo Viriña and his brand new single titled “So Cold”.

Philippines based artist Jigo Viriña releases his brand new single, ‘So Cold’ – and it’s serving major vibes. On the surface, “So Cold” is a chilled, slightly groovy and certainly catchy track, but beneath that is a song about dealing with rejection from someone whom you can’t move past – no matter how many times you try. Jigo Viriña was in too deep with the girl in question for many years; her rejection had Viriña feeling cold. He wanted the song to stay true to the raw feeling, so he composed everything in one sitting for a good hour or so. Purposefully recording all the instruments to sound ‘murky’, he wished to project the feeling of ‘uncertainty’ with a simple steady beat under, and then lyrics were what came first to mind as he sang over the finished arrangement.

Jigo’s sound is really unique; a nice blend of R&B, soul and hip-hop. The song is relatively short, but every smooth second of it grabs you. We hope that he also has an extended version in the vault.

Listen below:

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