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DIAMOND IN THE ROUGH: July – “Pokey Lights”

In this new entry in our ‘Diamonds In The Rough’ category, we want to introduce you to upcoming artist July and his brand new single titled “Pokey Lights”.

London’s RnB troubadour July continues his climb towards global domination with the beautifully melodic, dreamy and contemporary tones of “Pokey Lights”. Following on from the continued success of 2020’s breakthrough single “Flatline”, and the subsequent fan favourite “Thrill”, “Pokey Lights” injects yet another fresh twist of creativity, whilst maintaining that unmistakable July sound and identity.

Showcasing continued influence from MJ and D’Angelo, yet forever incorporating his own edge of character and purpose, which rings loud in everything from lyric to performance to production, the single breathes warmth and new life into the summer 2022 scene.

Featuring ethereal layers of synths and notes raining down amidst a mellow trap rhythm, “Pokey Lights” takes no time at all to set the mood. July’s immediately noteworthy vocal leads with meandering long-form melodies akin to the dawn of R&B.

Expressive and emotive, yet also faultlessly smooth and hypnotic in the same instance, the style blends qualities of modern rap and trap with the timeless embrace of soulful R&B.

Delicacy and poetry unite blissfully throughout, offering a late-night anthem for romantics – as well as for those calming down from the weekend. Once again, an artist well worth knowing about this year.

Listen and watch below:

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