In this new entry in our ‘Diamonds In The Rough’ category, we want to introduce you to upcoming artist Token and his brand new single titled I Was In Hollywood”.
Rap phenomenon Token has shared his most personal track to date, “I Was In Hollywood,” available now via his own Never Too Different label in partnership with Atlantic Records at all DSPs and streaming services. His first single following the sudden passing of his father, “I Was In Hollywood” is joined by an emotionally charged official music video.
“After my Dad passed, I had a new battery in my back,” Token says. “I kept thinking about how he wanted to be a musician, and I’m living his dream in a way. It made me feel hungrier and more of a purpose. This was one where the hunger really shined.”
“I Was In Hollywood” follows Token’s breakthrough album, Pink Is Better, available everywhere now HERE. The star-studded collection – which includes features from JID, Rico Nasty, Lil Skies, Benny The Butcher, and more alongside production from Ronny J (Juice Wrld, Kanye West), Digital Nas (A$AP Ferg, Trippie Red) and Danny Majic (2 Chainz, Eminem) – is highlighted by such tracks as “High Heels (Ft. Rico Nasty)” and “IOD (Ft. Lil Skies),” the latter of which proved his fastest streaming record to date. All told, Token has garnered 274M global streams, 200M video views, and 2.4M followers across all social platforms, with over 70M TikTok views on his 2021 viral rap duet challenge.
Watch the video for “I Was In Hollywood” below: